During March and April 2024, the Association of Youth with Disabilities of Montenegro (AYDM) conducted a Research on the assessment of competencies and existing knowledge in the field of digital marketing for individuals with physical impairments (individuals falling under the category of persons with physical disabilities) in Montenegro.
In order to conduct the research and promote the DI-MARC project, AYDM held meetings with representatives of organizations dealing with the rights of persons with disabilities. The meetings were organized in Nikšić and Bijelo Polje, at the premises of the NGO Mozaik and the Association for Support to Persons with Disabilities Bijelo Polje (UPOSIBP).
The research was conducted within the framework of the DI-MARC project, aimed at empowering persons with disabilities for remote work through the application of digital technologies and the enhancement of competencies in the field of digital marketing.
For this purpose, questionnaires were created for the needs of the study, with questions designed to determine the level of self-assessment of competencies and existing knowledge of individuals with physical disabilities in the field of digital marketing.
Through an online questionnaire, a total of 105 individuals with physical disabilities from the territory of Montenegro were included in the research.
The results of this research, to be presented in June 2024, will serve as the basis for the creation of educational programs aimed at empowering individuals with physical disabilities in the field of digital marketing.
