Digital Marketing Capacity
Building – Empowering Persons with Physical
Disabilities for Remote Work
10 Partners
Institute of Economic Sciences (IES),
www.ien.bg.ac.rs
Regional Agency for Development and European
Integrations (RADEI),
www.rarei.rs
Association of PWD (UOSI),
www.uosi-beograd.org.rs
Local administration municipality of Erdut (ME),
www.opcina-erdut.hr
Entrepreneurship development center of Erdut Municipality local development Agency Ltd. (EDCEM),
www.opcina-erdut.hr
Centre for Entrepreneurship Osijek (CFE),
www.czposijek.hr
Association of person with intellectual disabilities „JAGLAC“, www.udrugamrorah.hr
Local administration municipality of Kotor (MK),
www.kotor.me
MAMM Ltd
Association of Youth with Disabilities of Montenegro
(AYDM), www.umhcg.com
Budget: 826 462,65 EUR
EU Contribution: 743 816,28 EUR
Objective
Developing the mechanisms, based on scientific evidence, to build the digital marketing skills and competences of PWPD, which will help them to take a part in the remote work opportunities existing on various remote work platforms and offered by different businesses
Specific objectives
Conducting in-depth analysis of the platforms for remote work and their requirements in terms of digital marketing skills and competences
Developing the methodology for assessing the levels of digital marketing skills and competences of PWPD in project countries
Using the created methodology to assess the levels of digital marketing skills and competences of the PWPD in project countries
Identifying the gap between the levels of digital marketing skills and competences of PWPD and the requirements of remote work platforms
Developing and delivering the training program for PWPD to build their digital marketing skills and competences to help them overcome the identified gap in their knowledge (skills and competences) and the requirements of the virtual labor market
Evaluating the achievements of the PWPD in project countries by assessing the levels of their digital marketing skills and competences after the training program
Investigating the factors causing some PWPD to perform better over the others after the training program.
Target groups
Persons with Physical Disabilities PWPD
Freelancers
Scientists
General Public
Impacts
PWPD
- competence building
- increased confidence to enter virtual labor market
- reduction of poverty
- reduction of digital divide
Scientists
- generating new knowledge on digital marketing competences of PWPD
- foundation of new research groups dedicated to PWPD competence levels research.
- using of project methodology and/or assessment tools in other countries for comparative purposes
- available policy recommendation
- better understanding of virtual labor market needs in regards to PWPD
- reduction of unemployment for PWPD
- empirical evidence on rate of PWPD participating in remote work
- rising an awareness on the importance of remote work capacity building for PWPD for overall economic development.
- better employment opportunities for PWPD
Deliverables
- Project toolbox
- Dissemination and Communication Plan
- Quality Assurance Plan
- Knowledge tree
- Assessment questionnaire
- Data set on competences level
- Report on gap analysis
- Training Curriculum
- Report on delivered training
- Online training materials
- Data set on competence levels
- Research paper
- Serious game scenario
