Ivana Domazet and Milena Lazić, members of the DI-MARC team from the Institute of Economic Sciences Belgrade, took part in the scientific conference “Challenges and Perspectives of Marketing”, where they presented the concept and methodology of the work on the DI-MARC project.
The conference took place in Zlatibor on November 3-5, 2023 in Zlatibor. It was organized by the Serbian Marketing Association (SeMA), which gathers a large number of representatives of the academic community, researchers, managers and experts with experience in the field of marketing. More information about the conference can be found at http://www.sema.rs/konferencija-2023.php.
