From December 2 to December 6, 2024, the third module of the DI-MARC project training program, titled “Content Marketing,” was successfully conducted in Belgrade. This module marked the completion of the classroom-based training program, designed to enhance the digital skills of persons with physical disabilities and empower them to actively participate in the digital marketing labor market.
During the five-day training, participants explored key principles and strategies for creating and distributing effective digital content in detail. Through a combination of interactive lectures and practical exercises, they developed the skills needed to effectively position content on digital platforms, with a focus on creating relevant and engaging material tailored to the needs of target audiences.
By completing this module, participants not only concluded the classroom training process within the DI-MARC project but also acquired specific knowledge and skills that will enable them to successfully navigate the dynamic world of digital marketing and work remotely on online platforms. This program represents a significant step towards inclusion and empowerment of persons with disabilities, providing them with opportunities for professional growth and full integration into the labor market.
