DI-MARC logo main

Training on DIGITAL MARKETING STRATEGY – Serbia

On October 14, 2024, the first module of the “Digital Marketing Strategy” training was launched in Belgrade as part of the “Digital Marketing Capacity Building – Empowering Persons with Physical Disabilities for Remote Work” (DI-MARC) project. This training, aimed at individuals with physical disabilities, seeks to enhance their digital skills and competencies, making them more competitive and visible in the remote platforms an job market as well.

Sonja Manojlović, representing the Regional Agency for Development and European Integration Belgrade, the organizer of the training and project partner, addressed the participants, while Gorana Pušara, the President of the Association of Persons with Disabilities Belgrade, spoke on behalf of the association. Ivana Domazet, a member of the project team, greeted the participants on behalf of the Institute of Economic Sciences, the project’s lead organization.

The first training module offers participants the opportunity to improve their knowledge and skills in digital marketing strategy, including market analysis, target audience definition, goal setting, and digital campaign planning, all of which are key steps in empowering them for remote work. Following this module, participants will continue with training in “Social Media Marketing” and “Content Marketing.” These courses are designed to equip them with practical skills and provide easier access to job opportunities in the digital world.