The second training module within the DI-MARC project, titled Social Media Marketing, was successfully conducted in Belgrade.
Following the first module, where participants mastered the basics of Digital Marketing Strategy, this module provided them with an opportunity to broaden their knowledge and apply it practically in the specific domain of digital marketing. The training brought together 25 participants who delved into the importance of social media marketing, strategies for increasing brand visibility and recognition through global connectivity, as well as the key steps in developing an effective social media strategy.
Participants were introduced to techniques for planning, adapting, and monitoring content. The training also covered different types of content suitable for various social media platforms, optimization methods, and tools that simplify tasks and enhance efficiency. Throughout the sessions, theoretical concepts were enriched with real-life examples and the exchange of personal experiences among participants.
This approach significantly contributed to the practical application of acquired knowledge and skills, bringing the participants one step closer to becoming proficient in successfully navigating the field of digital marketing.
